Echoing a campaign from last fall, when Hollywood celebrities were used to promote Mercedes' BlueTEC diesel vehicles in America, MB has put out a release claiming that the success of these diesel SUVs in the states proves the vehicles will be a hit when the BlueTEC SUVs start arriving in Europe this September. The vehicles - the ML 350 BlueTEC 4MATIC, GL 350 BlueTEC 4MATIC and R 350 BlueTEC 4MATIC SUVs along with the E 350 BlueTEC sedan - can be ordered starting today. The ML 350 BlueTEC starts at €48,400.
Mercedes notes that tax benefits are responsible, in part, for the BlueTEC SUVs' sales in the U.S., but then goes full-bore for the celeb strategy. MB lists 15 celebs who drive or use BlueTEC vehicles: Naomi Watts, Liev Schreiber, William Baldwin, Kyle MacLachlan, Kim Cattrall, Gary Oldman, Emmy Rossum, Sheryl Crow (above), Gwen Stefani, Gavin Rossdale, Josh Kelley, Katherine Heigl, Nicole Richie, Joel Madden and Alanis Morissette. Aparently, Mercedes liked what BMW did with the whole Hydrogen 7 celebrity roll-out thing a while back.
STUTTGART – May 5, 2009: An American dream has come true. The BlueTEC models of Mercedes-Benz have achieved what no-one ever thought possible: American car drivers find diesel-powered passenger car models attractive. With this success under its belt, Mercedes-Benz is now bringing its BlueTEC SUVs to the European market. This is a guaranteed home win. The three BlueTEC SUVs can be ordered immediately; deliveries will begin in September 2009.
Celebrities are not the only ones to have their hearts captured by the low emission and economical yet powerful diesel models but also regular demanding customers. The turn in American tax policy has contributed to this. With the purchase of a Mercedes-Benz BlueTEC owners get the same tax benefits as for a hybrid car. For example, the GL equipped with BlueTEC technology can bring a savings of 1,370 euros. Mercedes-Benz will be offering the full range of BlueTEC models in Europe from fall 2009. In addition to the E 350 BlueTEC sedan, the range also includes three SUV vehicles - the ML 350 BlueTEC 4MATIC, GL 350 BlueTEC 4MATIC and R 350 BlueTEC 4MATIC. BlueTEC will additionally bolster the appeal of this vehicle category in Europe.
BlueTEC is a technology developed by Mercedes-Benz for effective reduction of diesel vehicle emissions, especially nitrogen oxides. This is the only exhaust gas constituent which has inherently higher levels in diesel engines than in gasoline engines. AdBlue®, a harmless, water-based urea solution, is injected into the exhaust flow, reducing up to 80 percent of the nitrogen oxides to harmless nitrogen and water in the downstream SCR catalytic converter. Moreover, the GL 350 BlueTEC 4MATIC, ML 350 BlueTEC 4MATIC and R 350 BlueTEC 4MATIC already meet the exhaust limits of the EU-6 Standard, which will become effective from 2014.
The powerful V6 diesel engine of the new BlueTEC SUV models shows that large SUVs are also capable of fuel economy and extremely low emissions. It delivers 155 kW/211 hp with a torque of 540 Newton meters, thus guaranteeing low consumption values as well as outstanding performance.
Stars and BlueTEC Vehicles
In addition to the successful actress Naomi Watts and her partner Liev Schreiber (known from "X-Men" and "The Manchurian Candidate"), BlueTEC drivers from the film and television industry also include William Baldwin, "Desperate Housewives" star Kyle MacLachlan, "Sex and the City" actress Kim Cattrall, Oscar nominee and Golden Globe winner Gary Oldman and "Phantom of the Opera" singer Emmy Rossum. "My ML 320 BlueTEC has all the power and luxury you'd expect of a Mercedes-Benz, plus the efficiency and low environmental impact of an economy or even hybrid vehicle", says Emmy Rossum. "BlueTEC is really the best of both worlds." World-famous singer, musician and environmental activist Sheryl Crow enjoys the advantages of the R-Class BlueTEC and echoes this view: "The newest clean diesel vehicles are eco-friendly and deserve as much attention as other gas alternatives like hybrids!"
In the world of music, pop star Gwen Stefani and her husband, musician Gavin Rossdale, also drive a Mercedes-Benz BlueTEC, as does singer Josh Kelley who is married to "Grey's Anatomy" star Katherine Heigl. Other owners of a Mercedes-Benz BlueTEC vehicle include Nicole Richie and Joel Madden, singer of the US band "Good Charlotte". Seven-time Grammy award winner Alanis Morissette chose a fuel-efficient and low emission Mercedes-Benz BlueTEC to feature in her video for "Underneath".
BlueTEC Models: Selling Prices in Europe
The ML 350 BlueTEC 4MATIC, GL 350 BlueTEC 4MATIC and R 350 BlueTEC 4MATIC models can be ordered immediately, with delivery starting in September 2009. Here are the prices at a glance:
Price (excluding VAT)
ML 350 BlueTEC - €48,400
GL 350 BlueTEC - €60,850
R 350 BlueTEC - €50,100