Stuttgart, Germany, Apr 22, 2010 – Eco is in: International celebrities from the worlds of film, TV and music are increasingly switching over to cars with reduced environmental impact and are choosing BlueTEC and hybrid models from Mercedes-Benz. It is above all in Hollywood that the Stuttgart-based car brand's fuel-saving, low-emission vehicles are setting a new standard for luxury combined with environmental protection.

The front-runners in this trend are the new BlueTEC models in the Mercedes-Benz R, E, ML and GL-Class ranges – the first diesel vehicles to meet the rigorous US exhaust emission standards in all 50 states. Golden Globe and Emmy winner Felicity Huffman (“Desperate Housewives”) has a Mercedes-Benz BlueTEC vehicle in her garage. "Sex and the City" star Sarah Jessica Parker and Gilles Marini as well as actresses Liv Tyler ("The Lord of the Rings"), Rosario Dawson ("A Guide to Recognizing Your Saints"), Christina Applegate ("Married with Children") and Molly Sims ("Yes Man") and singer Nicole Scherzinger have also switched to the world's cleanest and most advanced diesel vehicles.

These vehicles combine exceptional performance and a long range with low fuel consumption which reduces their environmental impact. BlueTEC technology is an innovative emission control system which reduces exhaust emissions effectively and makes diesel vehicles so clean that they already fulfil the EU 6 regulations valid from 2014. At the same time, fuel consumption is up to 30 percent lower than that of comparable petrol engines.

Along with the BlueTEC models, the new S 400 HYBRID is also becoming a popular choice among movie and music stars. With this model, which was launched last year, Mercedes-Benz became the world's first manufacturer to market a hybrid vehicle with a lithium-ion high-voltage battery. Thanks to its innovative technology, this model is the most economical luxury saloon with a petrol engine. Together, the two drive technologies allow it to attain a combined fuel consumption figure of just 7.9 litres per 100 kilometres. Well-known drivers of the S 400 HYBRID include "Sherlock Holmes" star Robert Downey Jr. and Gerald Butler.

* Disclaimer:the photos used in this article were legally downloaded from the Daimler Media Services website *

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