OFFICIAL PRESS RELEASE
Geneva, Switzerland, Mar 02, 2010
smart fortwo sprinkle by Rolf Sachs - An unconventional elegant eye-catcher: smart as a designer piece
- Creative play of colours
The world-famous Swiss designer Rolf Sachs has taken the smart slogan
"open your mind" literally and has come up with his own ideas to design a smart fortwo for the Geneva Motor Show. He used his unique splashing and marking technique as an unusual means of expression to create an enthusiastic and lively look with fine splashes of colour. Rolf Sachs' white designer vehicle is also decorated with splashes of colour. The creative play of colours even includes the white rims and the interior – because art knows no boundaries.
smart and Rolf Sachs are a great team as both the young car brand and the work of the unconventional designer are characterised by new ideas, joie de vivre and responsibility towards the environment. This is why Rolf Sachs has once again been commissioned to design the smart lounge at the Geneva Motor Show and give it a special ambience with his own personal style.
Rolf Sachs is the son of wealthy industrialist and photographer Gunter Sachs and has lived and worked in London since 1994. Rolf Sachs is regarded as one of the big names in the creative design scene.
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